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A major American research company has found that most companies have no real measures or understanding about how well they are doing at implementing their mobile strategies.

Researchers recently talked to over 200 global companies to find out how they were measuring their mobile strategies, and what their measures of success were. The study found that media, travel and financial services were most likely to have an established mobile strategy, but the numbers were low.

The research found that 57 percent of organizations either did not have any mobile strategy or policy, or were only in the early stages of developing it.

Of those businesses surveyed that did have some form of strategy in place, only 30 percent have had the strategy in place for more than a year. A further 10 percent only had some kind of strategy in place for less than a year. Researchers believed the low numbers are a result of the relative newness of the mobile marketing platform.

Customer engagement was listed as the most important goal and a key longterm strategy for 52 percent of the businesses surveyed. Businesses said they see mobile marketing as an important way to attract and interact with customers, alongside retaining them.

One third of the businesses surveyed do not have a dedicated executive in charge of developing mobile strategy, and over half of the businesses have one full time equivalent fulltime staff member or less dedicated to mobile strategy. Even though most businesses do not have the staffing resources dedicated to mobile strategy development, most of the businesses have already increased their mobile budget for 2011, with around 25 percent of businesses doubling or even tripling their spend.

Research showed that the shift towards mobile marketing is seen as important, but the ways to ensure they are getting the most out of their advertising spend were not as easy to establish.

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Starting a new business can be a terrifying prospect, with the thought of having to do the hard yards setting up the systems and establishing a customer database. When a business is just starting out, there is often not a lot of money in the marketing budget, and huge print and television campaigns are out of reach. Businesses need customers to survive, but how do you get them in the first place?

Mobile marketing allows a business to attract attention, and more importantly customers, with a much smaller budget. Mobile marketing is flexible, and with some added creativity, businesses can use it to attract new customers quickly and easily. A teaser campaign, a competition or early sign up offers are all easy to create, and all attention grabbing when done properly.

Customers love competitions and they are a great way to encourage customers to try something new. All of these options create interest in a new business, and paired with mobile marketing to capture customer information, they can help a business hit the ground running.

The low cost and more importantly, highly cost effective mobile marketing platform is accessible even to businesses with the smallest of budgets. The high cost of producing print ready advertising can be prohibitive, but a mobile marketing campaign can be set up quickly and easily. Mobile marketing companies offer a variety of packages, and can help a new business owner decide which one will work best for them. Mobile marketing professionals can offer advice about how to use mobile marketing to create a thriving business, right from the first day of operation.

Mobile marketing is not just for the established players. The cost-effective mobile marketing option can be embraced by even the newest business. By capturing the interest of the customers, and then using mobile marketing to capture the information of the customer, a new business can start strong with a healthy customer database.

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The QR code or Quick Response code is a matrix barcode – a bit like a paper-based hyperlink. Used widely in most Japanese cities, the country where they originated, they are now starting to gain momentum in the US. Unlike a barcode which uses only vertical lines, the QR code has the two-dimensional code operating vertically and horizontally and can thus store far more data encryption; also readable from any angle.

The QR code originated in Japan in 1994 where it was created by Denso-Wave, a subsidiary of the Toyota Company. It was originally created to track parts in vehicles and allowed its contents to be decoded at very high speed, hence its QR title! Today the QR codes have a much wider usage and a broader context.

QR codes can be used to add a v-card contact to a user’s device (a file format standard for electronic business cards). It can also be used to display text to the user, open a URL or to compose email or text messages. Users can also generate and print their own QR codes which other users can then scan and use by visiting a free QR code generating site of which, several are available. Many of the new Android phones come with QR readers installed. More recent versions of Blackberry phones can also scan QR codes. Similar software can also be downloaded on phones readying them for this phenomenon as it truly takes off.

QR code usage is widespread throughout the media and QR codes which store URLs or addresses can be seen in magazines, on billboards and signs, on buses, business cards and anywhere a user might look to find out information. Relatively easy to utilise, the user scans the image of the displayed QR code with his camera phone and the text or contact information will then be displayed or alternatively the appropriate webpage is opened in the user’s phone browser.

QR code usage is becoming widespread throughout the media and QR codes which store URLs or addresses can be seen in magazines, on billboards and signs, on buses, and business cards. It could well revolutionise the marketing industry.

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Now that software giants Apple and Google have created the world’s first super-smartphones, Microsoft has apparently made the decision to join their efforts to bring users the best and greatest of smartphone technology. With their new windows phone about to go on sale, Microsoft is set to enter the market that has been dominated by the iPhone and the Droid for the last four years.

Although there were previous versions of the Windows phone, these devices have been out of date for years now, in a business that is all about the newest and greatest. Windows Mobile 5 was considered buggy and ill-conceived, and although Windows Mobile 6, 6.1 and 6.5 were received as great steps up, they have all been surpassed in popularity by the new and fancier iPhones and Droids.

Lacking some abilities that users might find essential, the latest windows phones have been reviewed as solidly put together, but perhaps not up to beating the competition. Windows 7 phone edition doesn’t feature either video calling or the ability to tether another device (that is, use the internet through the phone on a computer or other electronic device).

The name of the game is beating the competition. Because the iPhone and the Droid both have established app markets, it will be up to the new windows phone to create a demand without these all-important add-ons. Over time, the app market will grow, but for the moment, this could be a major disadvantage to users. The draw of unique software on the phones, such as Microsoft Office, may snag some users, but there are apps to replicate the abilities of Office and other Windows programs on iPhones and Droids.

However, with exceptions such as a desire for a shortcut to the top of the Start screen, the new phones have been received as cleanly designed and easy to use, with superior search capabilities. There is also special camera launch that allows the camera to be used quickly even when the phone isn’t on. The phones are solid and capable, but all that won’t matter if the other options are better.

Super-smartphones are defined by their ability to do many things, and the reviews of the windows phones make it clear that this one can keep up in the number of programs on board. With opinions on internet browsers, music players, calendars, games and more, reviewers illustrate the point that users are bound to differ on their overall opinion of the product.

Flash player is not native to the phone, but it is not native to iPhones either. Of course, on an iPhone you can download an app for playing flash video, and Droid does come with flash. Microsoft’s re-entry into the game of big business super-smartphones is about to be launched, and only time will tell how well the project will go.

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Many Windows fanatics feel that the Windows Phone 7 will be able to be a true competitor to the iPhone. With many phones trying to compete, the iPhone has always stayed on top. Windows, however, has really come up with a product that is on the same level as the iPhone.

As popular as the Apple iPhone is, there are many disadvantages of the product that some have overlooked. While the Windows Mobile phone is available to almost all carriers, Apple iPhone is locked solely to ATT Wireless. Windows 7 Phone will be available to both GSM and CDMA carriers while the iPhone is just starting to consider partnering with CDMA. A physical keyboard may be the feature that is a deal breaker for most people and the Windows Phone has that.

As with the iPhone, Windows has a stream lined and neatly organized home screen. Each folder and icon on the home screen is called a Hub. Windows is able to fully multi task as well. With the iPhone, when you close most programs to open a new one, the program truly shuts down. It cannot run in the background.

The iPhone is marketed to anyone who can use it. Businessmen and women, teenagers, young adults, middle aged women; Apple markets to a wide array of different people. The WP7 is being marketed to those teenagers and young adults who are completely social networked with friends and colleagues. They want the usage to be from those who message, IM and tweet often. That is because the phone has great social network integration. They are fully connected with all of the networks. Some models of it’s phones will contain Motoblur. Motoblur is a program that will bring all social networking accounts onto one screen.

ZuneHD is Microsoft personal music player just as the iPod and iTunes go with Apple. Both phones have integrated their home music products into their phones. Apple has with much success and I am sure that Microsoft hopes for the same. The one thing different about both phones, is that WP7 is going to be more of a gaming phone than iPhone. WP7 has XBox Live integration that will make for a great gaming experience on the phone and off. The iPhone is not a gaming phone, even though it is able to download and play games.

When you have an iPhone and lose it, you have to have a MobileMe subscription to try to stop the thief or potential thief at all. MobileMe is a hefty subscription to their service yearly while WP7 has it free of charge. With Find My Phone, your phone will ring, lock itself and track your phone with it’s sophisticated GPS service. It does all of this remotely. This is something that Apple lacks.

Apple has felt so safe for so long because none of the smartphones out in the market compare to the precious iPhone. With the release of WP7 and it’s very competitive interface and system, it will really give Apple a run for it’s money. Windows will launch it’s first WP7 phone around the end of 2010.

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Text response is being used more and more in advertising campaigns, replacing traditional mechanisms of response such as 1300/1800 numbers and websites. The ease of audience engagement with text response is its greatest advantage.

Case studies show that text response typically doubles, or even triples, ad reception. Aus/NZ mobile marketing experts TXT2GET supplied this result to Sydney’s 2UE radio station. Rebecca Coleman, Promotions Manager at 2UE, says of text response: without a doubt, TXT2GET more than doubled the response we achieved.

A further advantage of text response is its ability to provide an exact measurement of ad response. Also, its live reporting feature exposes trends in response over time. Finally, future communication with respondents is opened up, leaving an invaluable database of consumers.

Traditional response mechanisms such as phone numbers and websites are based around the same concepts as text response: they are just the evolutionary step before it. Text response is effective where other forms of response-seeking fall below expectations.

The launch of 1300 and 1800 phone numbers in Australian advertising had similar aims to text response. These phone numbers were included in advertisements to make it easy and cheap for audiences to respond, and so reached moderate success. But what’s holding this method back is accessibility. When most of the audience is on-the-go, calls to 1300 and 1800 numbers happen from mobile phones. This means that the call is no longer local, costing the average person more than they care to pay. A text message, on the other hand, is cheaper and also requires less effort than a phone call.

Another popular response mechanism is website links in advertisements. While links to social media can be effective in garnering audience response, this technique is limited by its low user-friendliness. The action of remembering a website address and returning to it later does not effortlessly occur: initial interest is hard to retain over longer periods of time. Furthermore, even once browsing a website, the audience is not left with anything tangible to encourage further engagement with the business or brand. When audiences spend hours browsing websites; an advertisement needs to be remarkable to leave an imprint days later. The solution? Provide them with a concrete result: a text message.

When compared to traditional response methods, text response is more effective, due to its ease of use for both the marketer and the audience.

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The introduction of Microsoft’s Windows Phone 7 has created quite a stir within the smartphone community. The advent of a new, capable handset is nothing new in the world of cellular technology, but the new Windows Phone proves to be a challenging competitor. Features that offer connectivity to other Microsoft software allows the user to constantly be in touch with documents, friends, and even games.

For individuals with diverse software needs, the ability of the Windows Phone to connect to other Microsoft programs is made clear. By having constant access to media and documents on the mobile device, there are more ways to stay current with assignments and projects.

For gamers, having Xbox Live on their handsets is a great way to stay connected even after leaving the house. Achievements and rankings are shown, as well as a track-record of wins and losses experienced in games.

Office is one of the main factors in the connectivity of the device. Documents processed and viewed on the device are stored and edited through their mobile counterparts. Word documents can be created and saved, as well as the viewing of Power Point slideshows and Excel spreadsheets.

Microsoft’s own app store is also present in its new handset. While not as large or well-known as Apple’s App Store, there are tons of free items, and the ability to “try before you buy” is present. Customers can pay by credit card, or even have transactions added to their phone bill at the end of the month. Other payment methods are also available.

Microsoft’s Zune media player is an integral part of the multimedia experience provided by Windows Phone 7. Having the Zune interface makes returning customers more comfortable when downloading and consuming music and movies to their device. By purchasing Zune Pass, a monthly subscription service, a customer may download an unlimited number of songs to their device. Videos can be stored on the device for viewing on the go as well.

The handset’s capability to post pictures taken directly from the camera to Facebook is a gigantic leap forward in media sharing for smartphones. The Pictures Hub creates an area where images can be stored and shown. Again, Facebook connectivity allows for the viewing of friend’s recently posted images, all through the Pictures Hub.

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With every new version that is developed for mobile devices, better and more refined features become the standard for long distance communication. Suitable for both personal use and business, the iphone 4 gives users a new way to make personal connections from afar. It has raised the bar for all devices that want to perform the functions of phones, organizers, internet connectors, and sources of entertainment.

High definition internet streaming makes text much easier to read, and pictures appear much brighter and defined. This extremely high resolution allows users to clearly see and read off of the screen without holding it too close to their face or squinting. Videos posted online are uploaded at this same high resolution so they are still refined when expanded for viewing on a large TV or computer screen.

Video chat over a mobile device has long been a feature in science fiction stories, and has now seen its introduction to reality. When making calls, users can now select the option to turn on their phone’s inward facing camera to let others see them while they speak. If the person on the other end possesses a similar device, both users can share in a high quality video chat.

Recordings taken with an iPhone camera can now be edited right on the portable device. This spares users the need to transfer all video clips to a computer before posting their finished result to the internet or sending it to a friend. Editing can add special effects to make an artistic, comedic, or dramatic point, and also give a video a cleaner feeling than a raw piece of footage.

Applications are a staple of both the iPhone and other Apple products, and number 4 makes it easier than ever to switch between them. While previous versions required a substantial amount of load time to switch from one program for another, the newest edition will be able to run multiple programs at the same time. One useful example for this is running a music program while talking to friends on an instant messaging application.

Beginning the advent of mobile face-to-face communication, iphone 4 sets the mark for other devices to try and improve upon. Its high definition displays are good for the eyes, and keep wired individuals connected to their world faster, and with greater efficiency. For anyone interested in the best new mobile technology, looking into this device could be well worth the research.

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More and more businesses are starting to use mobile marketing to generate more leads and sales. The reason why mobile marketing has gained so much momentum is because it is giving viable results to marketers who are realizing its true potential. It’s also an efficient way to target campaigns in any niche, since the number of people with mobile phones keeps growing. When you use mobile marketing, you can also target your offers to a very precise demographic, which makes your campaigns more effective. You will get good results from your own mobile marketing promotions if you follow the strategies we’ll be discussing in this article Mobile Monopoly Review.

As a respected and responsible mobile phone marketer, you should treat your target audience as real and mature, and not some college going crowd that you’re trying to be cool with. In other words, the language that you use in your texts has to be well structured and shouldn’t be the typical text language. Don’t use 4 instead of using ‘for’ or any other kinds of short forms that are used by mobile phone users. The thing is, first of all it would look unprofessional and no one would take you seriously. You must not do anything that can even remotely be taken out of context or misunderstood because people will automatically dismiss your message. If you are well spoken at all times, then people will automatically be a lot more open to what you have to say.

It’s also a good idea to check up on any competitors you may have in your niche and see what methods they are using to gain new prospects and customers. Observing the offers your competitors are sending out can show you how you can do something similar more effectively. You can do some basic internet research on your competitors, and you may very well learn some things that help you with your own campaigns. Many marketers offer free newsletters or email lists, so sign up for any in your niche.

Keep good records of the offers you have sent, and then organize your customers accordingly. What you will eventually be able to do is look at non-customer demographic data, and because you know what works well for others in the same groupings; you will be better able to select winning offer more easily. For example, if a group of customers likes getting offers with a certain discount percentage, you can have them in one group. Customers are always on the lookout to receive offers that are handcrafted for them, so when you have all of them in a group, it becomes easier for you to manage your future campaigns. Also, going further… your ROI will naturally be even more because of all of these factors we’ve discussed SEnuke Review.

Avoid letting yourself be fooled by the simple strategies inherent in the mobile marketing tips you just read. Getting lazy and taking things for granted has sunk many a business, so keep aware that there are more ways to engage in mobile marketing than you may realize. Always test everything you do because testing is extremely powerful. If you get involved with mobile marketing, do not give up because there are not many marketers advertising to them – just yet.

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categories: Marketing,Mobile,Mobile Marketing,Advertising,Mobile Advertising,Internet Marketing,CPA marketing,Cell Phones,Smart Phones,iPhone,Android,Apple

Research in Motion (RIM) recently released a phone better than all other Blackberry phones. In August they released the Blackberry Torch for AT&T network. This phone has all of the normal strong points for the line but also added several great new features.

The main selling points for Blackberry has always been their strong email interface and keyboards that were well laid out for the user. Because of those things, amongst others, they have stayed at the top of the smartphone market share. Over the past year iPhone and numerous Android phones have taken some of that market share from them. The release of the Blackberry Torch will possibly win some of the non-Blackberry users over.

RIM has always struggled to put a web browser on their phones that gave a good web surfing experience. On the past Blackberry phones this was always considered the weakest link on the phone. Since RIM acquired Torch Mobile last year it was hoped that this area would be focused on and there would be improvement. They teamed up and put the WebKit browser on the Torch and it is a new experience surfing the internet on Blackberry. This new browser is responsive, allows for tabbed browsing, utilizes pinch zoom and text auto zoom, and allows the user to put webpage shortcuts directly on their home screen.

Another key upgrade on the software of the Torch is that it is the first phone to release with Blackberry Operating System 6. On top of the previously mentioned browser the system gives an updated feel to the previous operating system. Some of the upgrades include an improved touchscreen interface, updated the graphics and user interface to a more modern look, added Universal Search, and various Social Feed applications.

This phone is unique to Blackberry as it has a sliding keyboard that slides into portrait mode. Blackberry keyboards are always well spaced and responsive and this keyboard is no different. This has always been a key factor for many people choosing this phone line and it will not disappoint.

The updated 5 megapixel camera on the Blackberry Torch is the first they have put on one of their phones. This camera takes very good pictures overall and has several upgraded features. Some of the main features to be updated include face detection, geotagging, and continuous autofocus.

With the many updates to the Blackberry Torch this is a top choice for those looking at Blackberry phones. The web browser has been an issue in the past but is now much improved. Also the nice camera, responsive sliding keyboard, and new operating system are all key upgrades.

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