Posts Tagged ‘Mobile Marketing’

Article Marketing Tips To Get Targeted Traffic To Your Site

Monday, October 11th, 2010

The traffic that you can get from using article marketing is very specific and it won’t cost you anything. However, it does take some time before you can see results with article marketing. However, you can find a few tips below that will help you to improve your marketing campaign Insiders HQ.

When you’re engaged in mobile marketing, first give one short and complete sentence that tells the person why you are texting them. It’s absolutely essential that you do this because there are too many spam operators in mobile, too. As in any other form of advertising, you and your offer must rise head and shoulders above the others. The best approach is to write a professional ad/offer and get it done quickly for them.

The best approach for your articles is to keep them brief and concise. Remember that people online have short attention spans, so don’t write very long articles. Fill your article with solid, useful content in a small package so that if readers want to learn more they have to visit your website. From a marketing point of view, longer articles are a mistake because they give away a large amount of content in one place for free. Your reader, then, will either stop reading out of boredom or he or she will feel you’ve told them everything they need to know so they won’t visit your site. You can include some good morsels but then make it clear that the best information is on your website. Create your articles with the idea of leading the reader down a road that ends at your website. You will find that you can improve your articles so they convert better, and you’ll eventually be able to create a surge of traffic whenever you need it.

In all advertising, it’s about benefits because it’s about your prospect, and all they care about is them – not you. Just as in PPC advertising, you will have to test your ads and optimize your campaigns, so they principles are similar CPA Renegade.

The best thing about article marketing is that it can bring you a great deal of quality traffic if you do it consistently. So make sure you apply the above tips to your article marketing campaign to get the most out of it.

Find out more about Mobile Marketing and Bluetooth marketing.

Using Mobile Marketing Through Social Networking Sites

Saturday, October 9th, 2010

Simply put, one of the most important technological developments in recent years has been the advent of social networking. Allowing users to connect and interact with friends, relatives or just generally people of similar interest and hobbies, social networking platforms such as Facebook, Twitter and MySpace have become very popular in a short space of time. As mobile devices are now capable of running social networking applications, the opportunities for advertisers are exciting.

Social Networking sites go right back to the early days of the internet. Through chat rooms and other rudimentary online communities users could interact with others; often by linking in email addresses. These online forums quickly evolved however and it wasn’t long before the first social networking services appeared allowing users to build their own sophisticated online communities with which they could interact in a diverse range of ways. Presently, largest of these services is Facebook which has over 500 million users. 100 million of which have access on their mobile phones.

Advertisers have been quick to seize the opportunities presented by mobile access to social networks. One clear example of this the Red Bull’s use of the location-based social networking service, Whrrl, in promoting it’s New York Air Race. By creating a Red Bull Society that people could join up to, Red Bull was able to provide mobile content such as ticket deals, drink passes and event information to interested parties relevant to their physical location.

Services such as Whrrl show that the location-based technology will be a big part of social networking’s future development.

Giants such as Facebook have started to integrate it into their platforms and considering their reach, it is an exciting prospect for marketers. The ability to infer a user’s preferences from their whereabouts will allow advertisers to tailor their content accordingly making for more relevant and effective marketing.

To find out more about how Txt2Get’s mobile marketing tool can help you embrace the benefits of social networking, visit www.txt2get.com

Traditional Media Making Moves In Digital & Mobile Marketing

Sunday, October 3rd, 2010

Incumbent, traditional media networks are not usually swift to change business practice and adopt innovative new technology. This is generally because they have large revenue streams coming from traditional advertising models and disruptive new technology generally represents a threat to these revenues and the entire existence of the business. For all involved in the management of an established profitable business, massive change is very scary, the future of the business and people’s livelihoods are at stake.

However, when change comes and a traditional media company faces the possibility of losing their audience almost over night, then they are forced to consider changing business practices, make decisions and acting. In the newspaper industry, this was seen with the rise of the internet and the move by audiences to consuming news and information online. Newspaper publishers where the first traditional media companies to feel the massive impact of disruptive technology and there have been many articles written about the impact on their circulations and revenues.

However after successive periods of denial, anger, grief and acceptance, smart newspaper organisations found ways to adapt to change by joining the ‘online revolution’ as it was called at the time. Companies like News Corporation made significant investments in digital assets and this had the effect of hedging against the wave of online content brought about by the changing tide of technology.

In a similar way in Australia, a pro-active radio company has embraced technological change and has used it to compliment its core business of selling radio advertisements. The Australian Radio Network (ARN) is a subsidiary of APN News and Media, they have been actively supporting their medium and their advertisers by integrating mobile marketing keywords into radio scripts. This has had the effect of increasing the response their clients receive from advertising, proving that the medium is delivering results and creating interactivity between the radio broadcast and the listener.

The Brisbane based ARN radio station 97.3 FM has integrated numerous keywords into advertising campaigns and one notable campaign resulted in listeners receiving mobile coupons to their phones via SMS. To receive the coupon, listeners were asked to text BOAT to 19 33 33. The listener was then able to take the SMS coupon to the registration desk at the Brisbane Boat Show and receive a 25% discount on entry.

By taking this pro-active approach to the mobile revolution and digital technology, the management at 97.3FM and ARN are ensuring that their medium and their product stays relevant to clients. They are using a piece of new business technology to grow and protect their valuable existing revenue base. This is demonstrated clearly by the response from clients:

“It was our account manager Naomi Westaway at ARN (97.3FM – Brisbane) who planted the seed for us to start using SMS promotions in the first place.

“She provided great suggestions and advice on how to use radio to get the best results. Thanks to her we were able to integrate radio advertising with mobile coupons that visitors redeemed at the door.

“Naomi’s expertise and the integrated mobile option made advertising on radio very compelling and certainly influenced our decision to go with 97.3FM” says Nicholle Smith – Marketing Officer- Marine Queensland

By trying new things and adopting what works, ARN are much better positioned to weather any storms that disruptive technology may throw at them.

The latest trend is to combine mobile marketing with traditional marketing such as radio advertising. Have you tried this out for your advertising? Visit www.txt2get.com.au today to find out more!

The Social Engine Platform And Apps

Wednesday, September 29th, 2010

It is advisable to recognize why social apps for Social Engine are suddenly the talk of the net. If somebody asked you to say things that are trendy now, social media and apps would definitely be at the top. This social app using SE’s platform gives you the best of both.

The opportunities are unlimited. This platform allows its members to interact with one another just like a social network Next, members are able to use their iPhones and iPads to convey and upload content.

For the actual owner of the app, it is a ride right to the bank. There are instant options for monetization by providing the social app for download at a price. The branded iPhone social app could be set up relatively quickly and provided for download via iTunes.

The owner can charge from 99 cents to 5 or 6 dollars for the download, which determined by its usefulness as well as the popularity associated with the social network. Ensure it is user-friendly having an interface for people to send and get messages as well as the ability to post content. Let users be able to use video and photo sharing on it which are some of the most popular functions.

A big benefit it has over other platforms is that it is PHP-based script using a publicly available SDK. Which means there’s an active SE community creating plug-ins and mods. Currently, plug-ins can be installed for most everything members need on a social network, such as photo and video sharing, polls, language translations as well as the social iPhone app.

The installation is fairly smooth and simple with the recently released version 4.0. It features a drag and drop CMS and package manager which translates into it being simple to add third-party mods and plugins. In its day, phpBB rose to become one of the most well-liked message board for the same reasons. Social Engine now appears like it’ll master internet sites in the same way.

Looking to find out more about Social Engine apps? Go to Jason Martell’s site www.booyamedia.com Now.

Mobile Marketing And The Political Campaign

Sunday, September 26th, 2010

Electoral politics has long been one of the most widely covered events in the United States. The presidential election of 2008 is a prime example where the race for the White House captured the imagination of not just America but also the world. More than just bringing a new President to office however, 2008 represented a significant shift in the way mobile technology is used in an election campaign.

Previous campaigns have focussed upon attracting high turn out at rallies and fundraisers where they could register volunteers and receive donations. However the 2004 presidential campaign of former Vermont Governor Howard Dean made unprecedented use of the Internet as tool for fundraising and recruiting. This allowed Dean to amass a campaign fund far in excess of his closest rivals. Unfortunately the now infamous ‘Dean Scream, amongst other factors, led to Dean falling short in his Presidential bid but regardless, the ramifications of his revolutionary campaign strategy proved to be huge.

In 2008, Barack Obama was a little known Senator from Illinois. While Obama’s campaign had attracted widespread interest, the success of his opponent, Former First Lady and Senator Hillary Clinton appeared a foregone conclusion. The Obama campaign however countered her widespread support amongst the Democratic Party establishment by building an extensive network of supporters across the country. Mobile technology was a key part of effectively organising this support base. Through sophisticated text marketing campaigns, Obama was able to communicate directly with the electorate and bypass the traditional mainstream media. In an unprecedented step, Obama even announced the selection of his running mate, Senator Joe Biden, by sending a text alert to 2.9 million supporters that had signed up for it.

The success of mobile technology in 2008 has meant that subsequent campaigns have looked for new and innovative ways to embrace the benefits it offers. In 2010 the senatorial campaign of Scott Brown, a Republican running for the late Ted Kennedy’s vacated seat, created applications that provided instructions on how supporters could get involved and volunteer. It was no surprise that Brown’s enthusiastic base of supporters helped him to a remarkable win in the traditionally Democratic state of Massachusetts.

With the upcoming midterm elections fast approaching, it is clear that candidates are exploring further way that mobile technology can be integrated into their campaigns as they search for the winning formula.

Looking for an easy mobile marketing solution for your election campaign? Check out www.txt2get.com today.

Get An Edge Using These Mobile Marketing Tips

Friday, September 10th, 2010

Mobile marketing is a relatively new business model that is quickly expanding. Mobile marketing just keeps getting more popular, as more people are finding out what a powerful way to promote their businesses it can be. Mobile phones are also hugely popular, which means that marketers can find an almost unlimited number of prospects for their offers. Even more importantly, with mobile marketing, you are able to target your campaigns towards a very specific demographic, which means higher conversions. You will get good results from your own mobile marketing promotions if you follow the strategies we’ll be discussing in this article.

Always be professional in your texts, for marketing, and then state the reason for your text – be clear and concise. Unfortunately, there are already spammers doing mobile marketing, so you need to make every effort to distinguish yourself from them. Not only does your offer have to be compelling and unique, but so do you and in a good way. Do not waste any words because your reader will not appreciate it; so be clear about what you’re doing and tell them your offer.

You have to remember to use an effective call to action in all your texts when marketing on mobiles. There is always something advertisers want their prospects to do, and you tell them exactly what that is – that is your call to action. Just the way on the Internet people can seem to be lost when it comes to taking the required action, even on mobile phones they may fail to understand what to do, unless you make it clear to them. Naturally it has to relate to your offer, and always be sure you double check so you are not confusing anyone. You don’t want to be rude about it, or “shout” it, but you do want to be strong.

Make another database of the offers and the people who replied to them, and that will be a powerful source of intel for you. If you keep doing this you will know what kinds of offers perform well with certain demographic markers, and that will be powerful information. Just think about having a database of only 1,000 people, but you know exactly what they all like and do not like – targeted advertising. Customers are always on the lookout to receive offers that are handcrafted for them, so when you have all of them in a group, it becomes easier for you to manage your future campaigns. The payoff for all this hassle and hard work is a significantly higher return on your investment.

These mobile marketing tips are not too hard to learn, but there is a certain learning curve when you try anything new. If you stick to these principles, you should be able to make the most of your campaigns. These ideas should help you to get off the ground in this new venture and start launching some profitable campaigns. There is little doubt that mobile marketing is going to be a huge force in the near future, so make sure you are here to take advantage of this.

Visit the following sites for more information: Google Ranking Tips Internet marketing courses

Mobile Applications – Gold Mine?

Tuesday, September 7th, 2010

Have an iPhone, Blackberry or any other smartphone? If you do, chances are that you’ve already integrated mobile applications into your day-to-day lives. For those of you not familiar with these revolutions in the world of technology, mobile applications are programs, often downloadable, that run on mobile devices. They come in a variety of forms and serve numerous purposes be it to increase productivity, network or just provide pure and simple entertainment. As even the most inexpensive mobile phones are capable of running mobile applications, the scope for development is limitless and applications are only really constrained by the imaginations of developers.

Mobile applications first came about around the same time as mobile phones. In particular, SMS messaging was one of the first applications to be incorporated into handsets and is still the most widely used today. However, early mobile applications were constrained by the phones of the time and their limited capacity to access the Internet.

The introduction of Apple’s iPhone effectively turned the mobile phone industry on its head. It brought about the rapid development of thousands of different downloadable applications serving to facilitate communication and social networking, productivity and entertainment. Some of the most popular of these applications include Facebook for iPhone and a GPS navigation assistant from TomTom. As Apple’s competitors have moved quickly to launch their own smartphones that can compete with the iPhone, an incredible array of applications have emerged in very little time.

The future presents a number of opportunities for mobile applications. The gradual introduction of 4G networks allow for far larger transfers. Google is also looking to release web-based applications meaning developers will not to keep applications to a convenient downloadable size. Both of these developments will facilitate the creation of larger and more sophisticated mobile applications that will continue to revolutionise the way we come to see, and use, mobile technology.

Importantly, mobile applications present ain incredible opportunity for businesses to advertise. Mobile applications are widely used and notably, used by a diverse cross-section of society. It is therefore possible for very precise marketing campaigns to be inserted into applications. Be it through title cards or themed applications, the opportunities are limitless.

To find out more on how you can use mobile applications to increase the success of your mobile marketing campaigns, visit www.txt2get.com today.

Is Mobile Marketing Able To Make Money For People?

Wednesday, September 1st, 2010

Will mobile marketing be the next big opportunity to help make millions for people? Is it all that it is cracked out to be? Well, that I what I write about in this article. From my experience and from what I understand, I will go over the small details to give you a better handle on it. I also was unsure about this because I did not believe that the average joe could make money from it. But this is what I have learned.

First off, when you start thinking about mobile marketing, you have to think outside of the United States, because that is where most of the potential is. You see, the USA only makes about 5 percent of the world’s population. I know that is really small when you think about. And that is what makes this type of marketing possible for people.

Before you jump right into mobile marketing, make sure you know what you want to promote and how you plan to convince people to click on your ad or even sign up with you. You only have a small space to advertise and a little amount of time to get their attention. There is no option for tiny urls.

Third, when you start targeting a certain group or country, you have to make sure that the product you are selling is able to be delivered to him or her. This is why you have to plan everything out. Depending on what you are promoting, it might only be valid for a certain country. I know before, it was targeting the right user, now it is targeting the right country.

Here is the stuff you really want to know, is it worth it? And the big answer is yes. Let us see, 5.1 billion users with cell phones and internet access and it is only growing. You better believe that the mobile marketing industry is a good opportunity to make some money. With those many users, those are a lot of eyes which means opportunities for marketers and advertisers.

Take this warning seriously, if you are reading this, you better learn about how you can make some money from it. There will be more rules to come about mobile marketing. But all in all, this is a great opportunity to make money from and it works.

Learn more about mobile marketing opportunities at online courses. There is so much information but there are other people selling courses on how you can honestly make money from mobile.

Network Move Signals Mobile Marketing Influx For Australia

Tuesday, August 31st, 2010

The Seven Network released details of a new digital channel, entitled 7mate. The network will become the first commercial network to have three channels in Australia. The network hopes to capture the attention of the mass male market by broadcasting the Australian Rules grand final later this year. The channel will offer a range of comedy, movies and sports shows which are targeted mainly at men between ages 16 to 49.

The network’s Director of Programming and Production, Tim Worner, said, “We are after the most elusive demographic in media and we think we’ve got the offering to get them.”

A wave of new-media marketing is expected to follow the network’s move. The centralised male market will be advantageous to many businesses, but the capacity to effectively interact with viewers will remain possible with mobile marketing campaigns only.

Technological advancements have forced businesses to change the way they interact with customers. A recent study by a digital marketing agency, Defakto, showed 80% of all ages said they would get a quicker response from a text than from an email or voicemail. Mobile marketing company, TXT2GET (www.txt2get.com.au), claims quick responses are generated most efficiently using SMS keywords and automated responses.

Country Manager of TXT2GET, Andrew Campbell explains, “SMS is an instant response mechanism. It’s easy and simple for people to use and that is why you get higher response rates and improved customer experience.”

Traditionally, television advertisements have provided customers with limited options should they require more information. 1300 numbers have a reputation of placing customers on hold, while internet access is still unavailable to all- but texting has proved to be simple and convenient. The service encourages viewers to simply text a keyword to 19 33 33 in order to participate in competitions, receive mobile coupons or seek more information. Businesses that have used TXT2GET keywords have been able to double and triple advertising responses.

New marketing strategies are essential with technological advancements. Text Marketing can increase business interaction with customers. Try out TXT2GET – Mobile Marketing Australia Free Trial .

5 Things You Need To Know About Mobile Marketing

Friday, August 27th, 2010

Mobile advertising is all the rage these days, you can get a lot of traffic very quickly and the mobile advertising networks are very easy to join. Opening an account is a breeze. However This does not mean you should be careless and explode your budget in the first 5 minutes. There are important guidelines you should be familiar with before starting out.

The first thing you will want to do when setting up your Mobile Ad is to ensure your landing page is optimized to be viewed on mobile phones. The screen resolution being smaller you will need to make certain adjustment to your page code so that it can be perfectly displayed. This is important stuff really. You don’t want to start driving a lot of traffic just to find out that nobody can see your offer on their mobile phones.

A quick fix to optimizing your page for mobile display is to create a mobile only version of your page by modifying the width attribute of your code. This can easily be done through css and what you want to do is make the width of the page relative. Choosing a width to be set as percentage rather than pixels is the best way. I usually go for 95% or 98% for the width but look at what best works for you.

Depending on the content of your page you can decide wether or not you want to play with the font size. I usually make sure it is set to be a minimum of 16 pixels. this allows visitors to read the page content without having to zoom in and out all the time. I know we like that feature but when you are trying to convert your visitors, you should definitely avoid it!

When it comes to mobile marketing the same common sense principles apply. It is amazing how many times i see this Not being done however. But in short what you want to do is to capture as much traffic as possible. how do you do that? Simply offer a bribe in return for there email address. this is marketing 101 but you would be surprised at how many small and Big Corporations do not do this.

It all comes down to capturing as much traffic as we said. Most importantly it is a 2 step process where your visitors will progressively commit more and more. First they will commit to subscribe to your list by simply putting their email address. Then they can win something or get something by simply entering their zip code into a cpa offer. These will pay you 1.5 to 16 dollars depending on the offer so you can easily see how you can quickly build a big list and make some immediate cash.

So where can you get more information about Mobile marketing? There are many resources online but one I found particularly good is Mobile Monopoly by internet superstar Adam Horwitz. It is full of examples and proven campaigns to get you up and running fast. This is one of the rare courses that delivers in quality of content.

If you are looking for a great Mobile Monopoly bonus, then there is a good one I found in the warrior forum from Alex. The package is just insane. if you are looking to get started online then this is one of the best offers of 2010 by far. You will get comprehensive material on List building but as well Traffic Generation. Definitely check it out at Mobil Monopoly.

Want to find out more about Mobile Monopoly, then visit Alex Page on how to choose the best Mobile monopoly bonus you need.